steak lovers get used to eating tofu. an expert is here to tell us why. close up for the oscars, but commercials, as you and i know them, could take a final bow. a breakthrough in the industry allows advertisers to control what you see in realtime. we could watch the same oscars, but very different commercials. the man behind it will explain how to cash in. even when they say it's not, it's always about "money." ♪ top story's a big one. the payroll tax hike hitting harder than expected. -n monday, we were the first to teld you yesterday how walmart's feeling the pain due to payroll taxes and high gas prices. the payroll tax alone shifts $110 billion out of the hands of consumers and every single working american feels that blow. now, burger king, kraft, dart restaurants, and tyson foods expressing fear by lowering the forecast. this is ripple effect going to continue? how long? turning to the money power panel, and harry, author of "the great crash ahead," and managing director of economic policy at the center for american progress. welcome to all of yo